Mi.Business.Console

for Promomed

Update: 28.01.2024

Last week: 3 week 2024 (13.12.2024 - 19.01.2025)

Last full month: December 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 185	14.1%	12.6%	-0.8	16 787 487	15.9%	9.1%	-0.4	21.1%
MoM	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
YTD	21 150	24.7%	13.1%	2	42 704 665	12.8%	9.4%	-0.2	5.7%
MAT	425 639	23.7%	12.4%	3.2	843 945 558	25.9%	9.3%	1.5	-7.9%
BRAINMAX
WoW	2 152	10.3%	100.0%	0	7 821 851	8.2%	100.0%	0	10.3%
MoM	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
YTD	5 445	93.4%	100.0%	0	19 699 725	98.3%	100.0%	0	93.4%
MAT	85 296	77.2%	100.0%	0	296 485 705	78.1%	100.0%	0	77.2%
GOLDLINE PLUS
WoW	16 748	7.3%	45.6%	-0.1	54 793 971	9.6%	38.1%	0.5	7.5%
MoM	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
YTD	41 822	-5.9%	45.7%	2	134 967 942	-7.6%	37.9%	1.4	-9.9%
MAT	826 497	-5.1%	45.5%	0.5	2 591 654 422	-4.3%	37.2%	-2.4	-6.2%
MIGRENIUM
WoW	7 831	15.2%	0.3%	0	2 743 220	15.8%	0.5%	0	9.8%
MoM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
YTD	21 410	-33.3%	0.3%	-0.1	7 481 961	-9.9%	0.5%	-0.1	-4.2%
MAT	557 140	-12.7%	0.5%	-0.1	180 826 552	45.2%	0.6%	0.1	2.5%
MODELAX-N
WoW	31 600	2.7%	20.5%	-2.1	16 333 657	2.9%	14.5%	-1.2	13.3%
MoM	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
YTD	86 328	14.3%	21.1%	1.9	44 316 687	49.4%	14.7%	3.4	3.9%
MAT	1 474 373	23.4%	21.8%	3	673 910 958	70.1%	14.3%	3.9	6.5%
REDUXIN
WoW	11 724	9.0%	31.9%	0.4	62 306 453	8.8%	43.3%	0.2	7.5%
MoM	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
YTD	29 098	-15.6%	31.8%	-2.1	154 417 381	-17.4%	43.3%	-3.3	-9.9%
MAT	590 102	-7.3%	32.5%	-0.4	3 130 820 338	7.5%	45.0%	2.4	-6.2%
REDUXIN FORTE
WoW	3 629	12.4%	9.9%	0.4	16 164 767	5.9%	11.2%	-0.2	7.5%
MoM	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
YTD	8 860	4.3%	9.7%	1.3	40 259 001	9.0%	11.3%	2.1	-9.9%
MAT	167 719	1.1%	9.2%	0.7	725 023 512	10.1%	10.4%	0.8	-6.2%
SALVISAR
WoW	13 755	22.1%	1.8%	0.2	6 603 071	26.0%	1.7%	0.2	10.8%
MoM	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%
YTD	35 985	61.0%	1.8%	0.8	16 772 779	118.9%	1.7%	0.8	-7.0%
MAT	585 413	19.7%	1.5%	0.3	250 052 554	55.1%	1.4%	0.4	-4.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	21 150	24.7%	13.1%	2	42 704 665	12.8%	9.4%	-0.2	5.7%
BRAINMAX	5 445	93.4%	100.0%	0	19 699 725	98.3%	100.0%	0	93.4%
GOLDLINE PLUS	41 822	-5.9%	45.7%	2	134 967 942	-7.6%	37.9%	1.4	-9.9%
MIGRENIUM	21 410	-33.3%	0.3%	-0.1	7 481 961	-9.9%	0.5%	-0.1	-4.2%
MODELAX-N	86 328	14.3%	21.1%	1.9	44 316 687	49.4%	14.7%	3.4	3.9%
REDUXIN CAPS	29 098	-15.6%	31.8%	-2.1	154 417 381	-17.4%	43.3%	-3.3	-9.9%
REDUXIN FORTE	8 860	4.3%	9.7%	1.3	40 259 001	9.0%	11.3%	2.1	-9.9%
SALVISAR	35 985	61.0%	1.8%	0.8	16 772 779	118.9%	1.7%	0.8	-7.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	425 639	23.7%	12.4%	3.2	843 945 558	25.9%	9.3%	1.5	-7.9%
BRAINMAX	85 296	77.2%	100.0%	0	296 485 705	78.1%	100.0%	0	77.2%
GOLDLINE PLUS	826 497	-5.1%	45.5%	0.5	2 591 654 422	-4.3%	37.2%	-2.4	-6.2%
MIGRENIUM	557 140	-12.7%	0.5%	-0.1	180 826 552	45.2%	0.6%	0.1	2.5%
MODELAX-N	1 474 373	23.4%	21.8%	3	673 910 958	70.1%	14.3%	3.9	6.5%
REDUXIN CAPS	590 102	-7.3%	32.5%	-0.4	3 130 820 338	7.5%	45.0%	2.4	-6.2%
REDUXIN FORTE	167 719	1.1%	9.2%	0.7	725 023 512	10.1%	10.4%	0.8	-6.2%
SALVISAR	585 413	19.7%	1.5%	0.3	250 052 554	55.1%	1.4%	0.4	-4.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 185	14.1%	12.6%	-0.8	16 787 487	15.9%	9.1%	-0.4	21.1%
BRAINMAX	2 152	10.3%	100.0%	0	7 821 851	8.2%	100.0%	0	10.3%
GOLDLINE PLUS	16 748	7.3%	45.6%	-0.1	54 793 971	9.6%	38.1%	0.5	7.5%
MIGRENIUM	7 831	15.2%	0.3%	0	2 743 220	15.8%	0.5%	0	9.8%
MODELAX-N	31 600	2.7%	20.5%	-2.1	16 333 657	2.9%	14.5%	-1.2	13.3%
REDUXIN CAPS	11 724	9.0%	31.9%	0.4	62 306 453	8.8%	43.3%	0.2	7.5%
REDUXIN FORTE	3 629	12.4%	9.9%	0.4	16 164 767	5.9%	11.2%	-0.2	7.5%
SALVISAR	13 755	22.1%	1.8%	0.2	6 603 071	26.0%	1.7%	0.2	10.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
BRAINMAX	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
GOLDLINE PLUS	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
MIGRENIUM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
MODELAX-N	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
REDUXIN CAPS	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
REDUXIN FORTE	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
SALVISAR	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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