for Promomed

Update: 28.01.2024

Last week: 3 week 2024 (13.12.2024 - 19.01.2025)

Last full month: December 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 185 14.1% 12.6% -0.8 16 787 487 15.9% 9.1% -0.4 21.1%
MoM 39 753 -10.9% 13.5% 0.2 76 154 633 -3.6% 9.5% 0.5 -12.4%
YTD 21 150 24.7% 13.1% 2 42 704 665 12.8% 9.4% -0.2 5.7%
MAT 425 639 23.7% 12.4% 3.2 843 945 558 25.9% 9.3% 1.5 -7.9%
BRAINMAX
WoW 2 152 10.3% 100.0% 0 7 821 851 8.2% 100.0% 0 10.3%
MoM 10 252 -12.4% 100.0% 0 35 144 895 -9.6% 100.0% 0 -12.4%
YTD 5 445 93.4% 100.0% 0 19 699 725 98.3% 100.0% 0 93.4%
MAT 85 296 77.2% 100.0% 0 296 485 705 78.1% 100.0% 0 77.2%
GOLDLINE PLUS
WoW 16 748 7.3% 45.6% -0.1 54 793 971 9.6% 38.1% 0.5 7.5%
MoM 59 737 -4.8% 46.6% -0.8 189 099 862 -3.4% 37.9% -0.8 -3.1%
YTD 41 822 -5.9% 45.7% 2 134 967 942 -7.6% 37.9% 1.4 -9.9%
MAT 826 497 -5.1% 45.5% 0.5 2 591 654 422 -4.3% 37.2% -2.4 -6.2%
MIGRENIUM
WoW 7 831 15.2% 0.3% 0 2 743 220 15.8% 0.5% 0 9.8%
MoM 36 820 -10.5% 0.4% -0.1 12 854 774 -8.7% 0.5% -0.1 5.1%
YTD 21 410 -33.3% 0.3% -0.1 7 481 961 -9.9% 0.5% -0.1 -4.2%
MAT 557 140 -12.7% 0.5% -0.1 180 826 552 45.2% 0.6% 0.1 2.5%
MODELAX-N
WoW 31 600 2.7% 20.5% -2.1 16 333 657 2.9% 14.5% -1.2 13.3%
MoM 116 997 -2.5% 18.7% -1.9 59 395 533 -0.1% 13.0% -0.8 7.3%
YTD 86 328 14.3% 21.1% 1.9 44 316 687 49.4% 14.7% 3.4 3.9%
MAT 1 474 373 23.4% 21.8% 3 673 910 958 70.1% 14.3% 3.9 6.5%
REDUXIN
WoW 11 724 9.0% 31.9% 0.4 62 306 453 8.8% 43.3% 0.2 7.5%
MoM 40 558 -3.1% 31.6% 0 218 912 186 -1.4% 43.9% 0 -3.1%
YTD 29 098 -15.6% 31.8% -2.1 154 417 381 -17.4% 43.3% -3.3 -9.9%
MAT 590 102 -7.3% 32.5% -0.4 3 130 820 338 7.5% 45.0% 2.4 -6.2%
REDUXIN FORTE
WoW 3 629 12.4% 9.9% 0.4 16 164 767 5.9% 11.2% -0.2 7.5%
MoM 12 480 -1.0% 9.7% 0.2 55 829 134 4.2% 11.2% 0.6 -3.1%
YTD 8 860 4.3% 9.7% 1.3 40 259 001 9.0% 11.3% 2.1 -9.9%
MAT 167 719 1.1% 9.2% 0.7 725 023 512 10.1% 10.4% 0.8 -6.2%
SALVISAR
WoW 13 755 22.1% 1.8% 0.2 6 603 071 26.0% 1.7% 0.2 10.8%
MoM 57 672 -11.6% 1.8% -0.2 26 098 698 -10.0% 1.7% -0.1 -3.0%
YTD 35 985 61.0% 1.8% 0.8 16 772 779 118.9% 1.7% 0.8 -7.0%
MAT 585 413 19.7% 1.5% 0.3 250 052 554 55.1% 1.4% 0.4 -4.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 21 150 24.7% 13.1% 2 42 704 665 12.8% 9.4% -0.2 5.7%
BRAINMAX 5 445 93.4% 100.0% 0 19 699 725 98.3% 100.0% 0 93.4%
GOLDLINE PLUS 41 822 -5.9% 45.7% 2 134 967 942 -7.6% 37.9% 1.4 -9.9%
MIGRENIUM 21 410 -33.3% 0.3% -0.1 7 481 961 -9.9% 0.5% -0.1 -4.2%
MODELAX-N 86 328 14.3% 21.1% 1.9 44 316 687 49.4% 14.7% 3.4 3.9%
REDUXIN CAPS 29 098 -15.6% 31.8% -2.1 154 417 381 -17.4% 43.3% -3.3 -9.9%
REDUXIN FORTE 8 860 4.3% 9.7% 1.3 40 259 001 9.0% 11.3% 2.1 -9.9%
SALVISAR 35 985 61.0% 1.8% 0.8 16 772 779 118.9% 1.7% 0.8 -7.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 425 639 23.7% 12.4% 3.2 843 945 558 25.9% 9.3% 1.5 -7.9%
BRAINMAX 85 296 77.2% 100.0% 0 296 485 705 78.1% 100.0% 0 77.2%
GOLDLINE PLUS 826 497 -5.1% 45.5% 0.5 2 591 654 422 -4.3% 37.2% -2.4 -6.2%
MIGRENIUM 557 140 -12.7% 0.5% -0.1 180 826 552 45.2% 0.6% 0.1 2.5%
MODELAX-N 1 474 373 23.4% 21.8% 3 673 910 958 70.1% 14.3% 3.9 6.5%
REDUXIN CAPS 590 102 -7.3% 32.5% -0.4 3 130 820 338 7.5% 45.0% 2.4 -6.2%
REDUXIN FORTE 167 719 1.1% 9.2% 0.7 725 023 512 10.1% 10.4% 0.8 -6.2%
SALVISAR 585 413 19.7% 1.5% 0.3 250 052 554 55.1% 1.4% 0.4 -4.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 185 14.1% 12.6% -0.8 16 787 487 15.9% 9.1% -0.4 21.1%
BRAINMAX 2 152 10.3% 100.0% 0 7 821 851 8.2% 100.0% 0 10.3%
GOLDLINE PLUS 16 748 7.3% 45.6% -0.1 54 793 971 9.6% 38.1% 0.5 7.5%
MIGRENIUM 7 831 15.2% 0.3% 0 2 743 220 15.8% 0.5% 0 9.8%
MODELAX-N 31 600 2.7% 20.5% -2.1 16 333 657 2.9% 14.5% -1.2 13.3%
REDUXIN CAPS 11 724 9.0% 31.9% 0.4 62 306 453 8.8% 43.3% 0.2 7.5%
REDUXIN FORTE 3 629 12.4% 9.9% 0.4 16 164 767 5.9% 11.2% -0.2 7.5%
SALVISAR 13 755 22.1% 1.8% 0.2 6 603 071 26.0% 1.7% 0.2 10.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 39 753 -10.9% 13.5% 0.2 76 154 633 -3.6% 9.5% 0.5 -12.4%
BRAINMAX 10 252 -12.4% 100.0% 0 35 144 895 -9.6% 100.0% 0 -12.4%
GOLDLINE PLUS 59 737 -4.8% 46.6% -0.8 189 099 862 -3.4% 37.9% -0.8 -3.1%
MIGRENIUM 36 820 -10.5% 0.4% -0.1 12 854 774 -8.7% 0.5% -0.1 5.1%
MODELAX-N 116 997 -2.5% 18.7% -1.9 59 395 533 -0.1% 13.0% -0.8 7.3%
REDUXIN CAPS 40 558 -3.1% 31.6% 0 218 912 186 -1.4% 43.9% 0 -3.1%
REDUXIN FORTE 12 480 -1.0% 9.7% 0.2 55 829 134 4.2% 11.2% 0.6 -3.1%
SALVISAR 57 672 -11.6% 1.8% -0.2 26 098 698 -10.0% 1.7% -0.1 -3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs